Sherif is a smart streetwear brand for kids who want to be comfortable without losing an ounce of cool.
Our Community Is
Children ages between 3 and 14 who don’t see clothes as having a gender and really just want to be comfortable, in their skin AND their clothes.
Our How We Play Policy
This policy represents what is at the very core of Sherif. Before the pressures of responsibility, societal expectations, or just plain growing up, there is an innate compassion, kindness and love in children, unhindered and open. A curiosity and bravery to ask questions and discover. A powerful capacity for invention and creativity.
OUR FIVE DIRECTIVES ARE
CURIOSITY: Always asking why, forever wanting to know more, to discover and understand.
LAUGHTER: Unbridled, infectious, and musical; side-aching, tear-streaming, lost-in-giggles.
COURAGE: To explore, to try, to learn, to be optimistic about the future.
IMAGINATION: Creating worlds, inventing, and making and doing, dreaming of an unlimited and positive future, where anything is possible.
LOVE: For the planet, for each other.
Sherif is ...
a little preppy, a little sporty, a lot cool. Sherif will never, ever have a tutu or anything with a dinosaur on it in it’s range. We believe in comfort, colour and cool.